Finding Focus & Building A Strategy with Sherrie Deans

In our podcast discussion this week, we are chatting with Sherrie Deans, Executive Director of the NBPA Foundation, the charitable arm of the NBPA – the Union for the nearly 450 current professional basketball players in the NBA. We discuss topics relating to her challenges as the first executive director for a foundation that had been in existence for 20 years. There was no real focus or funding priorities before she was hired so this had to be developed. She also had the not-so-common challenge of dealing with the non-monetary assets of the star power and influence of the players and the fact that these players were very young with little to no charitable experience.

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Jess Heeps-Eriksen