It is often forgotten that the lives of NBA players extend well beyond sports. NBA players are not just athletes, they are sons and fathers with important family values and relationships. To celebrate fathers and fatherhood, the Foundation launched the #EverydayDad series in 2015. The series includes touching stories that share the players’ experiences around fatherhood. Our goal is to provide inspiration for fans to celebrate their own relationships with their dads or their own children while expressing that the players are more than just athletes.